Paid media for Shopify brands
We scale profit, not just revenue.
We manage Google Ads and Meta Ads for Shopify brands, using our own profit analytics platform to make every decision based on scaling profit — not platform-reported ROAS.
- Managed growth
- $1,500 / month
- Platforms
- Google Ads + Meta Ads
- Measured in
- Profit
Profit
$43,890
+55.9%
Blended MER
5.75x
+24.7%
Platform ROAS
5.11x
+20.3%
The gap
Your ad account is not
your profit and loss.
Google and Meta optimise toward the outcomes they can see: conversions, revenue, CPA, platform ROAS. They have never seen your COGS, your shipping costs, your fulfilment, or your fees. Most agencies report from inside that same blind spot.
Revenue grows. Profit doesn't.
Spend goes up, the dashboard looks healthy, and the bank balance disagrees. Without real costs in the picture, scale is just a faster way to lose margin.
ROAS doesn't know your costs.
A 4x return is excellent or catastrophic depending on COGS, shipping, fulfilment and fees. The ad platform has never seen any of those numbers.
Nobody can explain why it changed.
Profit moved. Was it the budget shift, the promotion, the product mix, or the price increase? Without event tracking it stays a debate.
What that looks like
Platform ROAS holds steady. Profit quietly walks out the door.
Illustrative pattern, not client data. It is also the single most common thing we find when we first connect a store's real costs.
Why ScaleAble
An agency and an analytics product, built to work as one thing.
Most brands choose between a media buyer who can't see the P&L and a dashboard that can't run campaigns. We built both sides because neither works properly on its own.
Managed services
Experienced hands in the ad accounts
Paid search and paid social built, restructured and scaled by someone who has done it at volume. Creative strategy, ad design, testing and conversion work included — because the account is rarely the only thing holding performance back.
- Paid search
- Paid social
- Creative & CRO
Proprietary software
Our own Shopify profit analytics
ScaleAble pulls Shopify revenue, real product costs, business costs and ad spend into one view, so we can see what a budget change did to profit, product margin, organic and direct revenue — not just what Google and Meta claim credit for.
- Profit & margin
- Blended MER vs. platform ROAS
- Product-level profitability
The result: scaling decisions made on evidence from your Shopify business, not on a metric the ad platform grades itself with.
What we manage
A full ecommerce growth function, not a bid-management service.
Four workstreams run in parallel for every brand we take on. They are not add-ons or upsells — they are the job.
The differentiator
The software your agency doesn't have.
ScaleAble started as a Shopify analytics product. It is still the reason our media management works differently — every recommendation we make is checked against what actually happened to profit.
- Profit
- Revenue after product and variable costs — the number worth scaling.
- Contribution margin
- Where margin sits today and how it moves as spend changes.
- MER / True ROAS
- Total revenue over total spend, independent of platform attribution.
- Product profitability
- Profit, margin and profit per unit for every SKU.
How it runs
Connect the data. Model the costs. Then start moving budget.
Nothing material changes in your accounts until we can measure the effect on profit. That order matters more than anything else we do.
Connect the data
ScaleAble is installed on your Shopify store and connected to Google Ads and Meta Ads. Before we touch a campaign, we can see revenue, spend and orders in one place.
- Shopify install
- Google Ads connection
- Meta Ads connection
Model your real costs
COGS, shipping, fulfilment, processing fees, packaging and custom business expenses go in. That turns reported revenue into profit at the product level.
- COGS & variable costs
- Custom expenses
- Contribution margin baseline
Audit and rebuild
We audit the existing accounts against profit rather than platform metrics, then restructure campaigns, budgets and creative around what actually clears margin.
- Account audit
- Restructure plan
- Creative & offer roadmap
Scale against profit guardrails
Spend moves in deliberate increments. Every change is marked as an event, and we watch what happens to profit, MER, organic and direct revenue — not just platform ROAS.
- Event markers
- Profit guardrails
- Monthly strategy review
Client results
What changes when profit is the scoreboard.
Pricing
One retainer. The whole growth function.
No percentage of ad spend, no per-channel pricing, no separate creative invoice.
Managed growth
Flat retainer. Not a percentage of your ad spend.
One team running paid search, paid social, creative and conversion work for your Shopify store — measured against profit in the ScaleAble platform.
Every engagement starts with the ScaleAble app installed on your Shopify store — it is how we measure what the advertising is actually doing.
Media management
- Google Ads management
- Meta Ads management
- Campaign creation & restructuring
- Budget allocation
- Scaling strategy
- Ongoing optimisation
Creative & conversion
- Advertising creative strategy
- Ad design
- Creative testing
- Conversion rate optimisation
- Landing page recommendations
- Onsite conversion review
Analysis & reporting
- Shopify profitability analysis
- Product-level performance analysis
- Paid media strategy
- Performance reporting
- Strategic recommendations
- ScaleAble software access
Want the detail? See exactly what's included.
How is this different from a normal PPC agency?
A typical agency reports the numbers inside Google Ads and Meta Ads. We build and manage campaigns against profit inside your Shopify business, using our own analytics software to see how spend affects product profitability, organic and direct revenue, and overall margin.
Why do you focus on profit rather than ROAS?
Ad platforms optimise toward conversions, revenue and platform ROAS because that is what they can see. They do not know your COGS, shipping, fulfilment or fees. Revenue is comparatively easy to grow — profit is the harder and more useful problem.
What does onboarding look like?
Install ScaleAble on your Shopify store, connect Google Ads and Meta Ads, and load your real costs. We then audit the existing accounts against profit and put a restructure and creative plan in front of you before changing anything material.
Who will actually be working on the account?
Senior paid media management, not a junior handed a checklist. The same person who builds the strategy is the person in the accounts.
How do you report?
Reporting runs on the same ScaleAble views we work from: profit, contribution margin, blended MER against platform ROAS, product-level profitability, and event markers for every material change we make.
Next step
Find out what your ad spend is actually earning you.
A 30-minute call: we look at your current Google Ads and Meta Ads structure, your Shopify economics, and tell you where profit is being lost. No deck, no pitch theatre.
$1,500 per month
Paid search, paid social, creative, CRO and profit analytics in one retainer.