Managed growth
Paid media for Shopify brands,
managed against profit.
Google Ads and Meta Ads built, restructured and scaled by an experienced operator — with creative, conversion work and product-level profitability analysis in the same engagement.
- Retainer
- $1,500 / month
- Platforms
- Google Ads + Meta Ads
- Measured in
- Profit
The standard we work to
If the change didn't improve profit, it didn't work.
Plenty of levers make an ad account look better while making the business worse. Brand search inflates returns. Retargeting claims credit for orders that were already coming. Shopping happily pushes your lowest-margin bestseller.
We manage to a different standard. Every restructure, budget move and creative test is marked as an event in ScaleAble, and reviewed against profit, contribution margin and blended MER across the whole store.
Sometimes that means accepting a lower platform ROAS because the business made more money. That trade is only defensible when it is measurable — which is exactly why we built the software.
Your agency shouldn't be optimising from half the picture.
Google Ads built around margin, not last-click ROAS
Shopping, Performance Max, Search and Demand Gen restructured so budget follows products and queries that actually clear contribution margin.
- Account and campaign restructuring
- Shopping feed and product segmentation by margin
- Performance Max asset group and listing group control
- Brand vs. non-brand separation and incrementality checks
- Search term and query mining on a fixed cadence
- Bid strategy, tROAS and budget pacing tied to profit targets
Meta Ads that scale without quietly eating your margin
Prospecting and retention built as one system, tested against blended performance instead of in-platform attribution that double-counts revenue.
- Account structure, consolidation and budget architecture
- Prospecting, retargeting and retention sequencing
- Creative testing frameworks with clean read-outs
- Audience, placement and catalog configuration
- Blended MER guardrails as spend increases
- Offer and promotion testing against real contribution
The ads and the landing experience, treated as one funnel
Most paid media plateaus are creative or onsite problems. We work on both instead of blaming the algorithm.
- Advertising creative strategy and messaging angles
- Static, motion and UGC-style ad design
- Structured creative testing roadmap
- Landing page and PDP conversion recommendations
- Offer, bundle and AOV strategy
- Onsite friction and checkout drop-off analysis
Every decision checked against your Shopify P&L
ScaleAble is wired into your Shopify data, costs and ad platforms — so we can see whether a change made the business money, not just the ad account.
- COGS, shipping, fulfilment and fee modelling
- Profit and contribution margin tracking
- Blended MER / True ROAS against platform ROAS
- Product-level profitability and scaling shortlists
- Paid, organic and direct channel interaction
- Event markers on every material change we make
Everything in the retainer
One price. No line items.
Managed growth is $1,500 per month. Creative, conversion work and analytics are not billed separately — they are part of doing the job properly.
Media management
- Google Ads management
- Meta Ads management
- Campaign creation & restructuring
- Budget allocation
- Scaling strategy
- Ongoing optimisation
Creative & conversion
- Advertising creative strategy
- Ad design
- Creative testing
- Conversion rate optimisation
- Landing page recommendations
- Onsite conversion review
Analysis & reporting
- Shopify profitability analysis
- Product-level performance analysis
- Paid media strategy
- Performance reporting
- Strategic recommendations
- ScaleAble software access
Onboarding
The first month is about measurement, not motion.
Changing campaigns before the profit picture exists is how agencies end up arguing about attribution six months later.
- 01
Connect the data
ScaleAble is installed on your Shopify store and connected to Google Ads and Meta Ads. Before we touch a campaign, we can see revenue, spend and orders in one place.
- 02
Model your real costs
COGS, shipping, fulfilment, processing fees, packaging and custom business expenses go in. That turns reported revenue into profit at the product level.
- 03
Audit and rebuild
We audit the existing accounts against profit rather than platform metrics, then restructure campaigns, budgets and creative around what actually clears margin.
- 04
Scale against profit guardrails
Spend moves in deliberate increments. Every change is marked as an event, and we watch what happens to profit, MER, organic and direct revenue — not just platform ROAS.
This works well for
- Shopify brands already spending meaningfully on advertising
- Founders and marketing teams who want profit, not a prettier dashboard
- Businesses where product margins differ enough to matter
- Teams willing to load real COGS and cost data
It's a poor fit for
- Brands looking for the cheapest possible media buyer
- Anyone who wants platform ROAS defended at all costs
- Stores not on Shopify — the analytics won't work
- Businesses that want reporting without changing decisions
Not on Shopify? Tell us what you're running and we'll be straight with you about whether we can help.
The measurement layer
Every client runs on the ScaleAble platform.
It is how we see profit, product-level margin and the effect of spend on organic and direct revenue. You get access to it too.
Next step
Let's look at what your advertising is actually earning.
Send us your store and current spend. We'll tell you where we think profit is leaking before you commit to anything.
$1,500 per month
Paid search, paid social, creative, CRO and profit analytics in one retainer.